In this new era of unrelenting change and competition, companies face a
daunting challenge: how to sustain the business model. The fact is, no matter
how bulletproof your firm's current business model, it will be challenged
by innovative approaches. The new reality is that business models have shorter
shelf life. If you want to survive and grow, you must constantly attempt
to reinvent your business. Sustainable business growth strategies are a practical approach to achieving top-line growth and bottom-line results. KSR emphasizes four qualities of sustainable growth and development:
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