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In this new era of unrelenting change and competition, companies face a
daunting challenge: how to sustain the business model. The fact is, no matter
how bulletproof your firm's current business model, it will be challenged
by innovative approaches. The new reality is that business models have shorter
shelf life. If you want to survive and grow, you must constantly attempt
to reinvent your business.
Sustainable business growth strategies are a practical approach to achieving
top-line growth and bottom-line results. KSR emphasizes four qualities of
sustainable growth and development:
- Believe in and act on the idea that there is no such thing as a mature
business;
- Create a corporate mindset of growth, starting from the top and reaching
to the bottom. Growth is an attitude created by a company's leadership.
It starts with the spark of a new point of view, and it catches fire
when everyone buys into what the leaders are envisioning and driving
toward;
- Focus on balanced growth, the key to prosperity. Sustainable growth
requires meticulous attention to the basics: quality, cost structure,
new product development, asset utilization, investment of capital, value
chain and service-profit chain innovation, customer service satisfaction
and other components of operational excellence;
- Pay attention to both top-line growth and bottom-line results. Growth
at all costs or growth for its own sake, can be a recipe for disaster;
good growth is profitable, sustainable, and capital efficient.
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